ON THIS PAGE
Introduction
1. Brand Logo
2. Product Mockups
3. Social Media Post
4. Digital Avatars
Quick Summary
Prompting Glossary
Wishlist
Design Brand Identity With Midjourney
Introduction
Why Read This Guide?
1. Brand Logo
Outcome: A clear, compelling brand logo designed using Midjourney
Action Steps
Step 1 - Prepare Brand Information
Outcome: Clear, foundational brand data ready for precise AI-driven designs
Action Step: Define and finalize your essential brand details. ChatGPT leverages this information to accurately generate color palettes and logo concepts aligned with your vision—no guesswork, just focused results.
Company name | Luxio |
|---|---|
Product details | Fitness watch |
Number of colors | 3-4 |
Brand attributes | Minimalistic, Innovative, Premium, Sleek, Fitness-focused |
Step 2 - Generate Color Palette With ChatGPT
Outcome: A cohesive, impactful color palette aligned with your brand identity.
Action Step: Use this prompt framework in ChatGPT to generate colors that precisely reflect your defined brand attributes, ensuring consistency across all visual branding materials.
Prompt Framework
"I'm working on the brand identity for a company called [COMPANY NAME], which focuses on [product/service]. Can you suggest a color palette with [number] colors that convey the vibe of [brand attributes]?"
Prompt Example
"I'm working on the brand identity for Luxio, which specializes in minimalistic and innovative fitness watches. Can you suggest a color palette with 3-4 colors that convey premium quality, innovation, and health? Include each color's reasoning."
Color Name | HEX | Attributes | Reasoning |
|---|---|---|---|
Deep Graphite | #2C2C2E | Premium & Sophisticated | Sleek and sophisticated, evoking durability, elegance, and timeless quality. Perfect for the minimalistic aesthetic of premium devices. |
Electric Mint | #5FE3B9 | Innovation & Vitality | Vibrant yet subtle mint hue capturing freshness, vitality, and technological innovation. Symbolizes energy and forward-thinking. |
Pure White | #FFFFFF | Clean & Modern | Communicates clarity, simplicity, and modernity. Reinforces the minimalistic aesthetic and enhances visual appeal through contrast and cleanliness. |
Soft Slate Blue | #7A92A5 | Balance & Trust | Calming blue that exudes reliability and trust. Complements the palette by adding depth while maintaining harmony. |
Step 3 - Generate Logo Ideas with ChatGPT
Outcome: Multiple creative logo concepts aligned with your brand vision.
Action Step: Use this prompt framework in ChatGPT
Prompt Framework
"Give me 5 different 1 sentence ideas for the logo of a [PRODUCT NAME] brand, [STYLE]"
Prompt Example
"Give me 5 different 1 sentence ideas for the logo of a fitness watch brand, modern and minimalistic."
ChatGPT will generate 5 logo ideas based on the prompt. Here are some examples of what it might suggest:
Step 4 - Design Logo with Midjourney
Outcome: Multiple creative logo concepts aligned with your brand vision.
Action Step: Use this image prompt framework in Midjourney
Prompt Framework
"A logo for a wellness and lifestyle brand, [IDEA FOR THE BRAND LOGO], [COLOR PALETTE], placed on white background --ar 1:1"
Prompt Example
A logo for a wellness and lifestyle brand, stylized heartbeat waveform, symbolizing health and continuous movement in minimal lines, Deep Graphite (#2C2C2E), Electric Mint (#5FE3B9), Pure White (#FFFFFF), Soft Slate Blue (#7A92A5), placed on white background --ar 1:1
Quick Tip
You can explore diverse logo designs by varying the [BRAND LOGO IDEA] within your "Generate Logo Ideas with ChatGPT" prompts.
2. Product Mockups
Outcome: A clear, inspiring mockup of the Luxio fitness watch to visualize your brand direction.
Action Step: Use this image prompt framework in Midjourney
Prompt Framework
“Commercial/Product photography, [product name], [color scheme], [brand attributes], [background]”
Prompt Example
Commercial product, a fitness watch, deep graphite (#2C2C2E) bezel, electric mint (#5FE3B9) buttons, pure white (#FFFFFF) display, soft slate blue (#7A92A5) strap, Minimalistic, Innovative, Premium, Sleek, Fitness-focused, outdoor background --c 4 --s 750
Quick Tip
Start your mockup prompts with "product photography" or "commercial photography" to ensure a polished, professional result.
ChatGPT's Complete Output
Outcome: An engaging social media post showcasing the Luxio fitness watch’s practical use, standout features, and key benefits.
Action Step: Use this image prompt framework in Midjourney
Prompt Framework
“Commercial/Model photography, [description showing product in use], dominant [color scheme]”
Prompt Example
Commercial photography, a runner checking stats on the Luxio fitness watch mid-workout, highlighting real-time health tracking, dominant electric mint (#5FE3B9), deep graphite (#2C2C2E) --chaos 5 --profile utx4lc5 --stylize 700
Quick Tip
To make your images appear cinematic, realistic, and match the coloring style of my examples, always add this parameter at the end of your prompt: “--profile utx4lc5”
Quick Tip
The images provide a solid start - refine them by adding your logo, text in a graphic design tool like Canva
4. Digital Avatars
Outcome: A versatile, realistic digital avatar for Luxio’s marketing materials.
Action Step: Use this prompt framework in Midjourney
Prompt Framework
“Commercial/Model photography, a portrait of a [age], [race & ethnicity], [gender], wearing [clothes], [expression] set against [background]”
Prompt Example
Commercial photography, a portrait of a 30 year old American female, wearing pink sports bra, subtly smiling, set against gym background --chaos 4 --ar 9:16 --profile utx4lc5 --stylize 750
Quick Tip
To easily refine your avatar's appearance, specify simple adjustments in your prompt - for example, adding "hair neatly tied up" - to achieve a polished look that matches Luxio’s brand identity
Key Phrases for Image Modification
Quick Tip
If you'd like a cartoon-style avatar, replace the term "commercial photography" with "animated 3D cartoon avatar" in your prompt. Your prompt should look like this:
Prompt Example
“Animated 3D cartoon avatar, a portrait 30-year-old American female, wearing pink sportswear, subtly smiling, set against gym background --profile utx4lc5 --stylize 250”
Quick Summary
BRAND LOGO
PRODUCT MOCKUPS
PROMPT FRAMEWORK = “Commercial/Product photography, [product name], [color scheme], [brand attributes], [background]”
SOCIAL POSTS
PROMPT FRAMEWORK = “Commercial/Model photography, [description showing product in use], dominant [color scheme]”
DIGITAL AVATARS
PROMPT FRAMEWORK = “Commercial/Model photography, a portrait of a [age], [race & ethnicity], [gender], wearing [clothes], [expression] set against [background]”
Prompting Glossary
Purpose
When creating with MidJourney, beginners can get stuck when trying to diversify their ideas. This glossary helps you break out of repetitive patterns by exploring different visual elements, making your creatives more dynamic and unique.
The terms included here have been tested with Midjourney to ensure they are understood effectively. Not all words work as expected— for example, if you want to generate a model turning her head, MidJourney responds better to "glancing over shoulder" rather than "turning her head around".
How to use
The glossary is structured with universal terms that apply across contexts, ensuring high-quality, diverse results. It covers age, background, clothing, expression, gender, product, race, and ethnicity to help refine your prompts effectively.
IMAGE PROMPT FOR THE VISUAL
“a Nordic woman wearing sparkling Chanel dress and red lips, holds a lipstick mid conversating with many cameras, in the studio there is a lot of studio light from the camera flashes high definition, slightly smiling, hyper realistic --chaos 10 --ar 16:9 --style raw --profile utx4lc5 --stylize 250”
Age
adult, baby, child, early adult, elderly, kid, middle-aged, mid-life adult, older adult, pre-adolescent, senior, teen, toddler, tween, young adult, [number] year old.
Background
gradient background, graffiti wall, gym, high-tech background, indoor, New York/Japan/Paris street, outdoor, single color background, underwater, well-lit studio.
Clothes
baggy pants, denim, hijab, jacket, Kimono, Korean Hanbok, overalls, oversized t-shirt with a print, smart casual clothing, soft blouse, sports bra, suit, turban.
Expression
annoyed, defiant, eyes squinting, frowning, scared, slightly smiling with the teeth, stressed, surprised.
Gender
androgynous, female, male, man, non-binary, transgender, trans man, trans woman.
Disclaimer: Diversity matters. These terms and visualizations provide a clear way to imagine concepts, not to define any gender identity. We're sorry for any inaccuracies due to AI limitations and welcome feedback for improvement.
Product
cream tube, bottle of face oil with a cap, health supplement, hair dryer, cleaning device, electric toothbrush, jacket with fur collar, seal pouch, canned food, cupcakes, electric mixer, headphones, watches, lipstick, foundation compact, [brand} + car, eye color makeup...
Race & ethnicity
African, American, Asian, Australian, Black British, British, Caribbean, Chinese, Indigenous, Japanese, Korean, Micronesian, Mixed Heritage, Multiracial, Muslim, Nordic, Pacific Islander, Polynesian, Slovak, Thai, Vietnamese, Woman.
Disclaimer: Diversity matters. These terms and visualizations provide a clear way to imagine concepts, not to define any race or ethnicity. We're sorry for any inaccuracies due to AI limitations and welcome feedback for improvement.